Sports International App Experience
Photo credit: Anita Lee
With a growing fan base outside of the U.S.A., the internationally- renown professional sports organization mobilized a team to focus on creating the best experience for fans across the world.
To deliver a top-tier blend of top entertainment, personalization, and real-time content in the midst of heightened competition, a cross-functional team of designers, product experts, and developers focused first on understanding the fan’s desired experience. With the limitations of remote research as well as tight timelines, we leveraged several user research methods and digital prototypes to tailor the experience.
Main goals:
Find ways to improve the international fans’ experience of Android and iOS mobile and tablet app
Familiarize the organization with user-centered design for digital products
Fore more details, please contact me directly.